27 April 2010

Social is the Enemy of Business

Came across this and thought it would be good to post.

How will this reversal impact on enterprise alignment?

18 April 2010

Social Media - What persona is appropriate where?

In a recent blog in TalentedApps, Amy Wilson explored how communication methods used at work vary from communication with friends, even when the people you are communicating with are the same people.

The selection of which social networking tool to use when and how, as well as what persona you display in each network, affects how people put together a picture of you. Some people will be connected through only one network but many may be connected across multiple networks and they get a broader picture of your life.

How does this access to our multiple personae impact our relationships? This is something each of us needs to come to terms with for ourselves. There are many organisations spreading warnings about the security of social networks and how much information a person who wants to exploit that material may find on the web. It is up to each of us to be informed and make our decision as to how much of our lives we wish to share with our networks, which networks should be kept internal to an organisations, which to expand into the realm of global access and which of your networks intersect and how. I am just starting my journey down this path and exploring my use of tools like facebook, twitter, linkedin, plaxo, blogger so I will keep you posted on my findings.

10 April 2010

Digital Citizenship Awareness - Impact on Workplace?

I have been surfing around looking at the concept of digital citizenship and how social media is being used to increase awareness of digital ethics and acceptable behaviours. I particularly like this short video that looks at the choices a person has on-line. How their digital persona will behave.

What does this mean for the enterprise? As I noted in a previous post that looked at my son's behaviour with all things digital, digital natives just expect technology to be there, to work and to enable them to discover, create, and collaborate and we need to take this into account when offering services. But another aspect is that digital natives will be exposed to and likely taught what it means to be a "good digital citizen" at school, and it will be interesting to see how this will change the work environment both in the digital and analogue environment.