I have been surfing around looking at the concept of digital citizenship and how social media is being used to increase awareness of digital ethics and acceptable behaviours. I particularly like this short video that looks at the choices a person has on-line. How their digital persona will behave.
What does this mean for the enterprise? As I noted in a previous post that looked at my son's behaviour with all things digital, digital natives just expect technology to be there, to work and to enable them to discover, create, and collaborate and we need to take this into account when offering services. But another aspect is that digital natives will be exposed to and likely taught what it means to be a "good digital citizen" at school, and it will be interesting to see how this will change the work environment both in the digital and analogue environment.